The Colours of Our Lives
“Colour is the place where our brain and the universe meet.” Paul Klee
One of the earliest formal explorations of colour theory came from an unlikely source — the German poet, artist, and politician Johann Wolfgang von Goethe (1749–1832), who in 1810 published Theory of Colors, his treatise on the nature, function, and psychology of colours.
The results of our exploration into colour psychology reveals the importance of colour: “Something as simple as changing the colour of a button can increase desired behaviour by double, even triple-digit percentages. Overlooking this vital component of user experience design is a huge mistake and one that’s easily avoided with a little education and research.”
Colour Affects Emotion - There are a number of elements that can influence the way we feel when exposed to a certain colour. One powerful factor is the personal association with a colour.
Maybe your favourite childhood toy was turquoise. Now your car is turquoise, your clothes have many shades of turquoise, and your in love with turquoise blue eyes.
Red is a common and loved colour in Mexico: chillis, tomatoes, flowering plants, on blankets and serapes. El rojo will always feel like home for Mexican people.
Warm colours include shades of red, orange, and yellow. In general, these colours are energetic and active, with relatively positive connotations.
What is the importance of understanding colour psychology in the fashion industry? Knowing the latest colour trends is vital to success.
Bold and vibrant colors like bright orange, lively green, and vibrant blue has played a significant role in fashion this year. These colours are intended to bring freshness and vitality to collections.
Colourful interior designs - Warm colours are great for creating a cozy or comfortable feeling in a room. Cool colours can be used to create a calming effect. Bright, bold colours can be used to stimulate activity or creativity.
At Courage Drifter we’ve created exuberant and colourful items for you. The Quotables collection will make you laugh whether your humour is dark or light. Shop our collections for a selection of new and favourite products.
Hasta luego amigos,
Courage Drifter